Web Platform experiential. DeBeers Forevermark
The Message 💌
Over time, messages between a couple, lose their emotional impact. We go from "I felt good yesterday with you" to "I'll buy the milk“ in a split second. The Message wants to bring back the sparkles in the way lovers communicate with each other. The Message is a geolocated mobile experience where couples share a message with their other half in an unexpected way: drop a message in a real-world location and notify your loved one. He/she needs to go there, in order to pick it up on the phone. This experience brings back the magic of that heart-beating moment of receiving a message from your loved one. connect DeBeers, and Forevermark with a younger audience.
Have a go on the website here: The Message.
Write a heartfelt message to a loved one and geotag it to a real world location. They will then be emailed a link to a map. Only after following the map to that exact tagged location can they retrieve the message on their smartphones.
The Award: Gold in Rich Media at The Lovie Awards.