A mobile-first web app to report sexual abuse in Egypt

Harrasmap ✊

HarassMap is an award-winning anti-sexual harassment initiative, based on the idea that if more people start taking action when sexual harassment happens in their presence, we can end this epidemic.

I was asked by HarassMap to join the team in rethinking and redesigning the mobile-first reporting platform: simplicity, immediacy and usability have been the keywords that led this process.

In 2013 a staggering 99.3% of Egyptian women have been sexually harassed in their everyday life. In 2014 only 2.6% have reported sexual harassment.

The theory of change: When enough people take action, harassers will find it harder and harder to harass. They will face consequences on the street, in their workplace, from friends and family and coworkers, and eventually they will choose to not harass at all. This is when we reach our goal - zero-tolerance will be the norm and sexual harassment will decrease in Egypt.

Client: HarassMap; Infographic Designer: Piero Zagami, Code: Paul Barton, Art Direction: Michela Nicchiotti