A series of more traditional campaign, where press plays a key role.

Celgene: What can we learn from nature?

Myeloma, also known as multiple myeloma, is a cancer arising from plasma cells, a type of white blood cell which is made in the bone marrow. (Bone marrow is the ‘spongy’ material found in the centre of the larger bones in the body.) Myeloma is a relapsing-remitting cancer. 

Here we have taken inspiration from the natural world, drawing a line between the persistency on treating myeloma and the persistency that some animals have. 

Flake Allure: It's already sold out.

New from Cadbury, the limited edition Flake Allure bar is the famous crumbliest, flakiest milk chocolate in the World, enrobed in smooth truffle and coated in Cadbury Dairy Milk chocolate. For its launch we've crafted a luxurious press taking inspiration from 5 stars hotels deign. The poster won ANNA'S Press Of The Month.

Ford Focus Electric: Plug and Play

Creme Eggs: GOO DARES WIN

Part of an anarchic tone of voice campaign "Goo Dares Wins" for Creme Egg during the Olympic Games, "I dare you.." encourages to play and mess around with Creme Egg’s goo. I have taken responsibility of the traditional strategy side, writing the lines, drawing the typography, and crafting the key visuals for press and bus shelters around Uk.

This campaign is brought to life in partnership with CGI artists at Happy finish. 

Bliss: The most pampered bar in the world.

Part of a tongue and chick tone of voice campaign "The most pampered bar in the world" is shot in luxurious sets. I came up with the lines, art directed the photoshoot and designed the typography.

Natural Confectionary Company

A fun and silly press campaign, where the jelly characters have a voice.