Global awareness campaign new product launch Auto Curler SenseIQ Philips (USA, Europe, Asian Market)

Curl free 💇🏽‍♀️

We noticed that the current curling landscape had negative connotations: perfection takes time and there's the issue of heat. We wanted to remove these barriers and let people enjoy the freedom of styling their hair with Philips Auto Curler, inspiring confidence and desire to achieve beautiful and healthy curls at home with a global digital campaign. We reframed the idea of curled hair as no longer about high maintenance or only possible in a salon. It’s a free-flowing form of self-expression ...that doesn’t take hours to achieve.
That's how we created an ecosystem campaign, for multiple touchpoints all about self-expression and free movement, super stylish yet in the comfy space of your house.

Role: Team Creative Agency: MediaMonks Client: Philips