Awareness campaign. Product launch. Client: Miro Social and webapp content
Collaborate. Create. Thrive. 💪💻
How do you position a platform for boosting performance at work when everyone is stuck at home during the pandemic? To position Miro as the leading destination for online collaboration, we started by identifying the key values that team members were seeking. From there, we launched an awareness campaign that highlighted Miro's ability to bring remote teams together, encouraging collaboration and creativity while driving performance. Our "Miro. Where remote teams collaborate, create, and thrive." campaign showcases team members working from home as they successfully manage projects, accomplish tasks, and even organize special events like Zoe's birthday celebration. By demonstrating the power of Miro to facilitate teamwork and boost productivity, we're helping companies navigate the challenges of remote work and succeed in a new era of work.
Role: Lead Creative Director: Kim Roest Agency: MediaMonks Client: Miro