Beyond tech 💻🧘‍♀️

We launched a digital campaign in EMEA to showcase HP's unique features to millennials, using relatable scenarios, humour and style.
With the Kill Switch on, no one will see you when crying in front of a romcom, when singing out loud in your PJ, or zooming with cucumbers in your eyes. With x360 you can always rely on your laptop while cooking, bending in a new yoga pose, or assembling some furniture pieces together. By focusing on the benefits of these features in everyday life, we positioned HP as a lifestyle partner rather than just a tech company.